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Articles by 张雨薇
Browse 55 New Distribution articles by 张雨薇.
Published articles
55 articles · Page 3 of 3
Business Down 50%, Thresholds Higher: What Can Still Be Done with Campus Channels in 2024?
Campus channels, once a stable and lucrative market for distributors, are now facing declining sales and rising costs due to changing consumer habits and e-commerce competition. This article analyzes the challenges and offers strategic adjustments for distributors to remain viable.
张雨薇Distributing Brands like Qiaqia, Lucky, Oreo, and Self-Assembling Gift Boxes with Annual Sales of 8000+ Units: How Did He Do It?
New Distribution has reported on many outstanding distributors, including those who successfully transitioned across industries, benchmark distributors achieving regional TOP1 for a single brand, and top merchants growing from zero to millions in a short time. These success stories may create an illusion that these distributors were born 'excellent' or caught a generational tailwind. In reality, almost every excellent distributor has suffered losses and setbacks before becoming 'excellent.' In Fuyang, Anhui, there is such a distributor who, after 15 years of entrepreneurship and several near-bankruptcies, kept experimenting within controllable risks, eventually reviving his company, achieving full-channel coverage locally, with 16 sales staff, 1,500 monthly active stores, a business scale of 60 million yuan, and monthly sales of over 8,000 self-assembled gift boxes. He is Yao Qifu, General Manager of Fuyang Yaoji Trading.
张雨薇Old Flavor, New Life: Exploring the Success Path of Meijian Breaking Through One Billion
In an era of product surplus and extreme scarcity of good products, it is not easy for brands to create a blockbuster single product. However, the new alcoholic beverage market has produced a dark horse—Meijian. From researching green plum varieties in 2014 to launching in June 2019 and now becoming popular nationwide, Meijian has filled the gap in Chinese table wine. In 2022, its total retail market scale exceeded 2.5 billion yuan, making it the first brand in the new alcoholic beverage sector to reach the billion-yuan level.
张雨薇In the Era of Surplus, What Opportunities Can 'Ultimate Supply Chain' Bring to Distributors?
Today, most products, especially FMCG, are in an era of surplus, squeezing distributors from both upstream and downstream. Distributors face a dilemma: mature bestsellers with volume don't make money, while profitable new products have too little volume and insufficient margins. To address this, New Distribution has launched the 'Ultimate Supply Chain' Brand Factory Direct Sourcing Fair, a new supply chain distribution model that connects brand owners and distributors at factory prices, offering low thresholds, high profits, and low risks.
张雨薇A 40 Million Yuan Business, Yet the Distributor Sees No 'Way Out'
During a recent market survey, a distributor in a county with a population under 800,000 had built a paper and hygiene product business to 40 million yuan, yet when asked about 2024 plans, he said, 'We'll take it step by step; we're still looking for a way out.' This reflects the widespread confusion and anxiety among distributors, especially those with mid-sized operations, as they face declining sales, difficult collections, high factory targets, and chaotic pricing.
张雨薇Acting as an Agent for Brands like Vinda, Kotex, and Saky, How Did He Make His Own Paper & Hygiene Brand the No.1 in Local Supermarkets?
Creating one's own brand is almost every distributor's dream, but few succeed. This article discusses a practical case: Hongdi Trading in Taizhou, Zhejiang, which represents brands like Vinda, Kotex, and Saky, and has made its own brand Lvya tissue the top-selling paper & hygiene brand in local supermarkets. In a recent in-depth interview with New Distribution, General Manager Lu Zhengfu shared his journey from wholesale to leading local daily chemical trading and his strategies for building a successful private label.
张雨薇Frontline Salespeople: Easy to Enter, Hard to Excel
In recent years, business has been tough, a common consensus. Many articles discuss corporate strategic dilemmas and distributor development challenges, guiding companies and distributors on how to thrive against the trend, improve store coverage, manage sales, and ensure rapid growth. But have you noticed? We focus on industry changes, corporate development, and distributor difficulties, yet rarely pay attention to frontline salespeople who face the same intense market competition and sales issues.
张雨薇