Articles by 田野

A Decade in FMCG: From Boom to Bust

From a novice to a veteran in the FMCG industry, the author reflects on the turbulent decade from 2009 to 2019, witnessing the industry's rise and fall, from the golden era of in-store promotions to the disruptive impact of e-commerce and O2O, and the eventual decline of traditional retail.