E-commerce & Instant Retail
From Far-field to Near-field: Exploring the New Boundaries of Instant Retail Development
In recent years, the overall O2O market has continued to expand, exceeding 3.3 trillion yuan in 2021, with the home-delivery business growing at 64% over the past five years, serving as the internal driver of O2O market growth. As a key component of O2O home delivery, instant retail has grown significantly, and it is expected that by 2025, the open platform model of instant retail will surpass the trillion-yuan threshold, reaching approximately 1.2 trillion yuan, making it a major part of O2O home delivery and potentially driving overall O2O market growth in the future. Mr. Wang Yijun, head of O2O business at Tsingtao Brewery's Innovation Marketing Headquarters, shared insights on instant retail from a brand perspective at the 8th FMCG Innovation Conference, under the theme 'From Far-field to Near-field: Exploring the New Boundaries of Instant Retail Development.'
王义军