Brand Marketing
Festive Promotions Underperforming? This Could Be the Problem!
Free access to the research report 'The Battle of Festive Promotions in New Retail Terminals 2018' based on 346,756 terminal samples nationwide is available by clicking 'Read Original' below. With online retail growth slowing, offline retail accounts for about 80% of total retail sales from January to August 2018, making terminal execution crucial. Data shows that perfect in-store execution (displays, promotions) impacts sales by 59%, and timely terminal intelligence is key.
饷拍