Consumer & Categories
"Bubbles+": A Rebirth for Carbonated Soft Drinks?
As China's sparkling water market becomes fiercely competitive, consumers often overlook that most sparkling waters are actually a type of carbonated soft drink. Recently, the sugar-free soda sparkling water 'Shengqi Bobo' was called out by the Shanghai Consumer Protection Commission for its '2.5x bubbles' claim, which was deemed misleading. This article explores the definition of carbonated beverages, the rise of sparkling water under the 'sugar-free' and 'functional' trends, and calls for a rational approach to the 'bubbles+' innovation trend.
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