Articles by 赵昂雄

Strategies for Emerging Brands to Break Through as Dark Horses in the Post-Consumption Era

At the 9th China FMCG Innovation Conference held in Chengdu from March 14 to 16, Zhao Angxiong, founder of Squirrel Media, delivered a keynote speech on how brands can find new growth in the post-consumption era. He shared insights on brand strategy, using the case of Yan Zhi Wu to illustrate the importance of category strategy and audience tactics.