Articles by 远景咨询团队

Six Secrets of Yanghe Blue Classic's Fine Management of Group Purchase Channels

Yanghe Blue Classic has sparked a blue whirlwind in the liquor industry, drawing attention from all quarters. The secret to its success lies in a model encompassing five aspects: differentiated products, unified national communication, core terminal breakthroughs, group purchase to activate core consumers, and full involvement of manufacturer's sales staff in terminal management. The efficient execution of public relations group purchase strategies is the differentiated competitive means for Yanghe Blue Classic to break into the market. Secret 1: Developing socially resourceful clients as the top priority for group purchase.