Brand Marketing
“Self-Zai Water” Sells Big! Your Health Anxiety Has Earned Genki Forest Another 1 Billion Yuan
Genki Forest has hit the trend again. According to LatePost, sales of its “Self-Zai Water” products are expected to exceed 1 billion yuan in 2024. Launched in February 2023, the product surpassed 100 million yuan in sales within four months, making it the fastest product to reach that milestone. 2024 marks the eighth year since Genki Forest's founding, and founder Tang Binsen mentioned in an internal letter that “believing in good products” has been the company's foundation since its inception, noting that younger consumers place greater emphasis on product quality, health, and emotional value.
李杨