Brand Marketing
Century-Old Gillette: The Essence of a Good Business
Founded in 1901, men's shaving brand Gillette has never seen its return on equity or return on capital fall below 10%, even in its worst years, according to its century-long annual report data. The article analyzes the essence of Gillette's good business, emphasizing the importance of customers paying premiums for subtle differences and high barriers to entry, and discusses brand, pricing, professional managers, change, entrepreneurship, and investment stages.
敬畏市场先生