AUTHOR ARCHIVE
Articles by 李倩说品牌
Browse 2 New Distribution articles by 李倩说品牌.
Published articles
2 articles · Page 1 of 1
Three Brand Truths Behind Internet-Famous Ice Cream
The article explores the unique dynamics of the ice cream category, arguing that it offers rare brand opportunities due to its offline channel stability, low innovation barriers, and price restructuring. It distinguishes cultural creative ice cream from regular ice cream, and predicts a new brand landscape within two years.
李倩说品牌Consumer Brands Without Supply Chain Advantages Are Doomed
This article discusses the critical importance of supply chain advantages for consumer brands, arguing that the current boom in consumer brands is largely a result of decades of supply chain development. It emphasizes that brands must build robust supply chain capabilities to achieve sustainable growth, rather than relying solely on internet traffic and sales.
李倩说品牌