Brand Marketing
Ipsos Inventory: 81% of Popular Ad Slogans in China in 2019 Came from Elevator Media
According to the "2019 China Popular Advertising Slogans Audience Research Report" released by Ipsos, slogans that are catchy, resonate with life participation, and are brainwashing are more likely to occupy consumers' minds. From the analysis of consumers' memory channels for various types of popular slogans, attractive ad copy that frequently contacts audiences through mainstream media such as elevators, the internet, and television is more easily remembered. This survey mainly targeted people with monthly income above 4,000 yuan in Beijing, Shanghai, Guangzhou, and Shenzhen, and above 3,000 yuan in other regions except Xinjiang and Tibet, aged 18-60, with a total sample of 2,000 people.
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