Consumer & Categories
Peak Season Sales Cool Again: High Inventory Plagues Baijiu Despite Mid-Autumn and National Day
As Mid-Autumn Festival and National Day approach, the baijiu industry's September is unusually busy, with online sales booming (e.g., JD.com's liquor sales up 180% year-on-year) but offline channels facing sluggish demand, high inventory, and price inversions, leading to a cold peak season.
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