Articles by 立夫

Beverage Price Hikes Draw Backlash? You're Thinking About It Wrong

Lifu noticed that beverage brands are doing something clever: changing packaging. For example, Hawangshui quietly launched a small 125ml hawthorn drink for office snacking, and Lemon Republic introduced small Tetra Pak juices under the brand Guoxi. Apple's philosophy is 'bigger than bigger,' but why are hawthorn and lemon going smaller? Packaging changes are just the surface; brands are finding a golden ratio between face and substance. On one side is brand tone (value and experience), on the other is cost-effectiveness and profit margin. By using attractive small packaging, they maintain value perception, satisfy consumer and brand face, while lowering production costs and prices, benefiting both sides. In the current consumption environment, this trend will grow. Soft drink packaging, like 'affordable housing' in beverages, is becoming more practical and mutually beneficial.