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Brand Marketing

Is Xiangpiaopiao Making a Comeback?

After a rough 2018, Xiangpiaopiao's stock has surged up to 161% since October, driven by the success of its new MECO juice tea product, which is on track to exceed 1 billion yuan in annual sales. The company aims to reach 10 billion yuan in revenue within five years, but faces challenges from shorter product lifecycles and intense competition.

读懂君004