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Articles by 龙猫君
Browse 8 New Distribution articles by 龙猫君.
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From Heytea, Luckin Coffee, and Xiaoguan Tea: Why Only a 'Super Hit Product' Mindset Can Build a Brand Worth 1 Billion Yuan
Wang Jingjing, founder of New Consumption Think Tank, shares how to build an innovative brand worth 1 billion yuan using a 'super hit product' mindset in the new era. The content is adapted from his speech.
龙猫君After Studying 120 New Brands on Douyin, I've Summarized 8 Thoughts on Douyin E-commerce
The author has been busy making year-end plans for new brands, all asking where the next growth opportunity lies. Traditional e-commerce like Tmall can be seen as conventional weapons, but leapfrog growth requires nuclear-level weapons, which are emerging in the Douyin and Kuaishou ecosystems. The author provides 8 insights on Douyin e-commerce from an observer's perspective.
龙猫君Who Says New Consumption Is Dead? Here Are the Latest 22 Trends You Must Know!
The author argues that new consumption is not failing but evolving, and that brand building differs from mere selling. He outlines 22 trends, emphasizing the shift from functional to emotional products, the importance of offline channels, and the need for genuine user understanding.
龙猫君10 Anti-Intuitive Rules for Consumer Brand Startups, Drawn from 100 Brands Earning 100 Million a Year
After studying 100 new consumer brands with annual revenues of 100 million yuan, the author distills 10 counterintuitive rules for consumer brand entrepreneurship, emphasizing simplicity, founder philosophy, timing, positioning, and the primacy of loyal users over traffic.
龙猫君How Do Small Brands Actually Defeat Giants Like Master Kong and Belle?
This article explores how small brands can compete with and defeat large, established brands in the FMCG sector. It argues that by seizing niche opportunities, focusing on single products, leveraging mobile internet compounding effects, and prioritizing time over space resources, small brands can successfully challenge industry giants.
龙猫君Why Were Zhou Hei Ya, Heytea, and Three Squirrels Not Born in Beijing, Shanghai, or Guangzhou?
This article explores why successful new consumer brands like Zhou Hei Ya, Heytea, and Three Squirrels emerged in second- and third-tier cities rather than first-tier cities like Beijing, Shanghai, and Guangzhou. It argues that factors such as price accessibility, spatial equalization via mobile internet, and the pragmatic mindset of businesspeople in these regions contribute to their success.
龙猫君A 30-Year Brief History of the Condiment Industry: Why Has This Low-Key Market Produced Giants with Trillion-Yuan Market Value?
This article explores the history, classification, key success factors, and investment opportunities in China's condiment industry, highlighting its resilience, high barriers to entry, and potential for growth despite its low-key nature.
龙猫君China's Pet Market Is About to Exceed 100 Billion Yuan! Why Is There Still No Unicorn?
As China's pet market approaches 100 billion yuan, it remains fragmented with no unicorn companies. This article compares China's pet market with Western markets, analyzes the entire industry chain, and identifies opportunities for investment and entrepreneurship amid consumption upgrades.
龙猫君