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Articles by 赵海永
Browse 6 New Distribution articles by 赵海永.
Published articles
6 articles · Page 1 of 1
How to Set Policies, Select Outlets, and Distribute: 4 Key Steps for Launching a New Product
Launching a new product is challenging, but a good start is half the battle. This article outlines four essential steps for launching a new alcoholic beverage in a regional market: setting five key policies, selecting target outlets, executing a rapid distribution blitz, and holding a launch meeting.
赵海永Mid-Autumn Festival/National Day: A Complete Practical Guide to "Ground Promotion Exhibitions" (With Pictures and Actions)
This article provides a comprehensive guide to conducting "ground promotion exhibitions" (地推展销) during the Mid-Autumn Festival and National Day holidays. It covers pre-event preparation, six effective promotional formats, and a four-step follow-up process to maximize sales and brand awareness.
赵海永New Product Launched in 3 Townships in March, Sold 1.08 Million by June! How Did This Distributor Do It?
A prefecture-level city selling over 10 million is not surprising, but now a township market can sell over 10 million a year, and in heavy baijiu consumption markets like Jiangsu and Anhui, some brands achieve annual sales of around 100 million in township markets. With increasing industry concentration, how can ordinary distributors seize township markets and create a 'small area, big sales' comeback? This article details such a case, showing how a new brand achieved over a million in sales in a short time in a township market.
赵海永A Practical Guide to Ground Promotion and Exhibition Sales (With Visuals and Actions)
This article provides a comprehensive guide to conducting ground promotion and exhibition sales (地推展销) for FMCG brands during the off-season, covering pre-event preparation, six promotional formats, and post-event follow-up steps, based on the author's market visits.
赵海永After Gaokao, How Can Baijiu Distributors Seize the Opportunity of Banquets?
With around 9 million students taking the 2016 Gaokao, many families will host banquets to celebrate college admissions or thank teachers, with an estimated half occurring in July and August. This article suggests three strategies for baijiu distributors to boost sales at these events: information collection and rewards, effective media promotion, and attractive promotional policies.
赵海永How Regional Managers Can Craft a Solid 2016 Market Plan
This article, by Zhao Haiyong, a senior project manager at Shengchu Consulting, provides a practical template for regional and area managers in the baijiu industry to write their annual market plans. It outlines the key components, including brand and competitor analysis, sales targets, channel strategies, team planning, and budgeting, with examples and formulas for market capacity estimation.
赵海永