AUTHOR ARCHIVE
Articles by 归去来
Browse 2 New Distribution articles by 归去来.
Published articles
2 articles · Page 1 of 1
Hema, in Charge of Its Own Destiny, Accelerates Its Quest for Survival
Hema, now in charge of its own destiny, is accelerating its quest for survival. According to Hema's official Weibo account, the company plans to open up its fresh produce supply chain this year, delivering its fresh products to corporate cafeterias. Currently, Hema has partnered with two companies in Shanghai to test the business, starting with meat and eggs. Hema stated it will optimize ordering and delivery processes, focus on high-frequency ingredients, and collaborate with cafeteria chefs to develop a 'weekly menu' to plan ingredients in advance. Earlier, Ctrip and Meituan also announced B2B strategies, as the C-end market becomes saturated.
归去来2022: No Winners in Fresh Food E-commerce
During the New Year holiday, Zhang Yali, a single woman from Shenzhen, canceled her trip to Sanya due to fear of reinfection and ordered fresh products from PUPU and Meituan Maicai, which delivered in 15 minutes. She was satisfied, as last December many riders were infected, and Dingdong Maicai was unable to place orders. The article reviews the challenges of fresh food e-commerce in 2022, including supply chain disruptions, the struggles of front-warehouse models, strategic contractions, and the need to rebuild supplier trust and control losses.
归去来