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Articles by 吴依涵
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Front Warehouses Have No Downward Path
In August, various e-commerce companies released their financial reports, with mixed results—the first half of 2022 may have already determined the landscape of fresh food e-commerce. However, among the players in the fresh food front warehouse model, there seems to be a different story to tell. Front warehouse player Miss Fresh 'exploded', Dingdong Maicai achieved its first quarterly profit, and latecomer Pupu Supermarket overtook the pack, showing more momentum than Meituan. Among fresh food players focusing on lower-tier markets, those using front warehouse and warehouse-store integrated models are at a disadvantage, but no one is willing to cede the market. For asset-heavy front warehouse players, the moment they are provoked by competitors into a land-grab mindset, they may have already fallen into a strategic trap in lower-tier markets.
吴依涵A Farewell from a Pinduoduo Merchant
Before the 2022 Spring Festival, Lu Wei gave up his Pinduoduo store in Yiwu, Zhejiang, after nearly a year of daily losses. Many of his peers also left the platform in 2021, but in May, some returned after Pinduoduo adjusted its traffic rules to reduce merchant losses.
吴依涵