Articles by 王小面

Traditional Retailer-Supplier Relationships Are Failing; Supply Chains Must Learn to Sell 'Solutions'

This article is adapted from a keynote speech by Wang Xiaomian, CEO of Shaanxi Fubixing Liquor, at the CFC2026 11th FMCG Conference's forum on 'Retailer-Supplier Relationship Transformation under Supermarket Adjustments.' Fubixing, a production-oriented supply chain company focused on the new alcoholic beverage segment, has been exploring a shift from single-product supply to category operations. The article argues that traditional retailer-supplier relationships are failing and proposes a shift to category solution operations, illustrated with practical examples.