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Articles by 周子荑

Browse 4 New Distribution articles by 周子荑.

Published articles

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Brand Marketing

Major Brands Enter the Low-Alcohol Market: A Trend or a Flash in the Pan?

The low-alcohol beverage market is booming, with new brands and capital flooding in. While some see great potential, others question whether it's a sustainable trend or just a passing fad.

周子荑
Brand Marketing

Yogurt Companies Push 'Zero-Additive' Label, Are You Willing to Pay for It?

Scan the QR code in the image to register. Businesses label products as 'zero-additive' to cater to consumers, but it's more of a commercial gimmick. A paper criticizing 'zero-additive' soy sauce has brought the concept back into the spotlight. Besides soy sauce, many yogurt brands are also wearing the 'zero-additive' coat. Are you willing to pay for 'zero-additive'?

周子荑
Capital, Earnings & M&A

Why Are Food Companies Rushing to Go Public?

Since this year, especially in June, many food companies have been fighting hard on the road to IPO. Industry analysts say that behind this wave of listings are both policy dividends from national support for private enterprises and lower listing thresholds, as well as operational pressures from consumption upgrades and single-product business models.

周子荑
Management & Methods

Dairy Giants' M&A Spree: How Should Regional Players Survive?

Since the start of 2019, the dairy industry has seen a wave of major mergers and acquisitions. First, Inner Mongolia Yili Industrial Group Co., Ltd. (Yili) announced the acquisition of 100% of New Zealand dairy cooperative Westland Co-operative Dairy Company Limited, followed by Henan Kedi Dairy Co., Ltd. (Kedi Dairy) planning to buy 100% of Henan Kedi Quick-Frozen Food Co., Ltd. (Kedi Quick-Frozen), and days later, New Hope Dairy Holdings Co., Ltd. (New Hope Dairy) announced the acquisition of 55% of Fuzhou Aoniu.

周子荑