Articles by 于君怡

Western Marketing Models Are Failing: China Enters the Era of 'Local Rules'

Chinese brands are truly different now. At the end of last year, the global robot vacuum industry witnessed a dramatic twist of 'the worker saving the boss' as US industry pioneer iRobot announced it would be acquired by its Chinese contract manufacturer. With Chinese brands like Roborock, Xiaomi, and Dreame surging ahead, the former giant exited quietly, marking the end of an old era. Earlier, Starbucks announced a joint venture with Boyu Capital, which could hold up to 60% stake. This international brand that once defined Chinese coffee culture, under siege from local brands, had to embark on a 'survival-style' partnership.