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Articles by 冯启
Browse 4 New Distribution articles by 冯启.
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Common Tricks Salespeople Use to Hit Monthly Targets
This article examines the common tactics used by field salespeople to meet monthly targets, highlighting issues such as channel stuffing, cross-region selling, and misuse of promotional funds. It concludes with recommendations for companies to improve compensation design, market monitoring, and personnel competition to foster healthy market development.
冯启Common Tricks Salespeople Use to Hit Monthly Targets
After a monthly sales meeting dinner, a regional supervisor drunkenly composed a poem revealing the hidden crisis beneath marketing's surface prosperity. This article analyzes the common tricks and formulas salespeople use to meet monthly targets, exposing the drawbacks of loosely managed field sales and offering remedies for companies.
冯启Mastering the Terminal to Win the Old Market
The rapid development of an enterprise requires sustained profits from successful markets to support the development of new strategic markets, forming a virtuous cycle. While much has been written about developing new markets, maintaining old markets is often overlooked. This article discusses how to manage and develop terminals in mature markets to sustain profits and competitiveness.
冯启How Sales Representatives Manage and Serve Secondary Distributors
This article discusses how sales representatives should manage and serve secondary distributors (二批商) in the FMCG industry, emphasizing the importance of deep service, network building, and strategic guidance to enhance channel efficiency and market share.
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