Brand Marketing
Swire Coca-Cola's Practical Case: Digital Transformation Is Not Magic, but Marketing Elevation
What is the future of business? There may be hundreds of answers, but digitalization will surely provide the most imaginative one. This article explores how Zhengzhou Swire Coca-Cola achieved a remarkable transformation through deep distribution digitalization and B2B2C integration, as shared by its Managing Director Xu Yonggang.
销售与市场