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Offline Supermarkets: Between Store Closures and Self-Rescue
The wave of closures in offline supermarkets continues. In the first half of the year, news of closures came one after another, including Vanguard's Huachen Century store, Lotus's Shantou MixC store, and Walmart's Fuzhou and Beijing stores. Facing the rise of e-commerce, traditional supermarkets are undergoing a transformation, focusing on supply chain and product chain innovations to adapt to changing consumer habits.
梓陌E-commerce Giants Launch a 'Inventory Clearance' War
Douyin has recently launched a store called 'Super Cheap Little Shop' offering daily updated products at ultra-low prices, some as low as 0.01 yuan. This move highlights the growing trend of e-commerce platforms using low-price strategies to clear inventory, attract traffic, and penetrate lower-tier markets, despite the lower profit margins compared to regular sales.
梓陌