Brand Marketing
Can Tianfu Cola, a Brand Shelved for 20 Years, Make a Comeback?
On January 6, Tianfu Cola, once the highest-market-share cola brand in China, held a comeback ceremony featuring the song 'My Chinese Heart.' The brand lost 20 years due to a joint venture with PepsiCo, but after legal battles, it regained its formula and trademark. With planned investments of 500 million to 1 billion yuan, the company aims to relaunch its products in March, though its future success remains uncertain.
程维