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Articles by 于建民
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China's Supermarket King: It Is This One! Average Store Revenue 330 Million Yuan, Leaving Carrefour and Walmart in the Dust...
China's supermarket king is this one, known as the 'Land Battle King' of the supermarket world! Its average store revenue reaches 330 million yuan, astonishing the industry, and in competition with international giants like Carrefour and Walmart, it has successfully outperformed them, with per-store revenue 1.6 to 2.2 times theirs! How exactly did it achieve this?
于建民Yu Jianmin: The Truth Behind JDB's Success
In the history of China's beverage business, and even in the Chinese business world, JDB is destined to leave a significant mark. Since its rapid growth over a decade ago, it has expanded the Chinese herbal tea market by a hundredfold and become one of China's beverage giants. Despite external changes and fierce competition, it remains the king of herbal tea with a leading market share, achieving impressive results in the 2017 opening.
于建民If JDB Is Driven to Death, Will Its Rivals Sell Better?
Recent negative news about JDB, including layoffs and production halts, suggests the leading herbal tea brand might be failing. However, its rivals overlook a basic logic: in the same industry, when one rises, all rise; when one falls, all fall. Driving JDB to death would harm not just JDB but the entire Chinese herbal tea industry.
于建民Why Wang Laoji Won the Lawsuits but Lost the Public's Heart?
A series of lawsuits have been won by Wang Laoji, but at the same time, they have gradually handed the market to JDB. In other words, behind these lawsuits, Wang Laoji has actively pushed consumers into JDB's arms.
于建民Evergrande Spring Water: A Half-Baked Failure
As Evergrande's first foray into FMCG, Evergrande Spring Water went from a hot topic to a lukewarm, half-baked product in just over a year, losing 2.37 billion yuan in its first year. Despite ample funding, product strength, and marketing firepower, the venture failed due to pricing, inconsistent messaging, and operational missteps.
于建民