Articles by 勤勤恳恳码干货的

Why Doesn't Brand Advertising Boost Sales Overnight?

A friend who sold 20 million yuan via livestream but lost 2 million asked for advice. I told him his product was a white-label with no brand awareness or pricing power, and expecting livestream to turn things around was like building a second floor before the first. From selling products to building brands, there is no shortcut; the internet speeds up communication, but human cognition still takes time—from awareness to familiarity to affection—requiring a constant cycle of exposure.