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Articles by 粉丝工场创始人丁丁
Browse 2 New Distribution articles by 粉丝工场创始人丁丁.
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From 'Consumption Upgrade' to 'Consumption Stratification': How Should We Do Marketing?
This article is authorized and written by Ding Ding. It argues that while we are in an era of 'consumption upgrade', it is more accurately an era of 'consumption stratification'. The author emphasizes that society is highly stratified, and marketing must be precise, targeting specific user groups with personalized brands, community-based channels, and social communication.
粉丝工场创始人丁丁How to Fight Marketing Battles in the Post-Traffic Era?
This article is authorized. In 2017, at the annual meeting of Logic Thinking, Luo Zhenyu solemnly announced the end of the traffic era. Indeed, we can all feel that the online traffic dividend is almost exhausted, and many major platform owners, such as Alibaba, Tencent, and JD.com, have begun to turn to offline, opening up a new battlefield for traffic competition - new retail. Customer acquisition costs are getting higher and higher, and conversion is becoming more and more difficult, which is a common perception. So, Luo Zhenyu said "the traffic era is over", but I think it is not an end, but a new beginning...
粉丝工场创始人丁丁