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Articles by 杨良

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Consumer & Categories

The "Ice and Fire" Condiment Market: What Really Matters for Competitiveness?

China's condiment industry is entering a chaotic era where the most advanced and the most traditional business models coexist. How to arm oneself with new concepts is crucial for condiment companies.

杨良
Industry Trends

Craft Beer: Running Slow

Craft beer, as an emerging product, has attracted large breweries and entrepreneurs with its astonishing growth rate, but only those craft beer companies that truly cater to consumers' quality needs can genuinely win the market. When it comes to summer, beer is often a topic of discussion. China consumes nearly 25% of the world's beer. In recent years, the domestic mass beer market has become increasingly saturated, but high-end beer products have shown a trend of rapid development. Against this backdrop, craft beer has developed rapidly in a short period, but the scale of China's craft beer industry remains relatively small...

杨良