Brand Marketing
The Decline of Instant Noodles: Once, China's Annual Sales Could Circle the Earth 85 Times!
In the childhood memories of the post-80s generation, instant noodles were a 'luxury food'; for the post-90s, they were 'convenience food'; and for Generation Z, they are 'unhealthy food'. This shift in consumer perception reflects China's consumption structure upgrade and industrial iteration. From 1970 to 2003, China's instant noodle sales rose steadily, but from 2004 to 2016, production fluctuated, with declines in 2005, 2008, and 2014.
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