Brand Marketing
These 5 Transformative Actions Saved Chain Brands in Times of Crisis!
At the 'Digital New Infrastructure · 2020 (3rd) China FMCG Conference' hosted by New Distribution, Yan Dong, head of Youzan New Retail Academy, shared insights on how brands can navigate digital transformation. He outlined a 1-5-3 framework: one top-level design, five key steps for quick wins, and three long-term strategies for growth, retention, and repurchase.
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