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Articles by 陈永伍
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The 'Slow Three, Fast Four' Principle for Regional Market Promotions
Promotions, including advertising, sales promotion, personal selling, and public relations, are crucial in marketing. Modern theory has shifted to 'communication,' but the goal remains sales promotion, differing only in orientation (product vs. consumer). This article outlines the 'Slow Three, Fast Four' principle for designing and executing effective regional market promotions.
陈永伍Market Strategy: Befriend the Distant and Attack the Near, Invincible in Battle
This article draws an analogy between military tactics and marketing, comparing advertising to "air strikes" (befriending the distant) and sales promotion to "ground attacks" (attacking the near). It emphasizes the importance of combining these two tactics at the right time and place, and provides guidance on how to effectively integrate advertising and sales promotion activities based on product life cycle stages and target audiences.
陈永伍