AUTHOR ARCHIVE
Articles by 专注消费的
Browse 3 New Distribution articles by 专注消费的.
Published articles
3 articles · Page 1 of 1
China Instant Noodle Industry Report: Master Kong's Gross Margin Rises for Three Consecutive Years, Uni-President Has Four Products in Top 10 by Sales
The Chinese instant noodle industry faces dual pressure from food delivery and pre-prepared dishes, leading to declining sales. However, the market is rebounding with a shift toward health and mid-to-high-end products, as evidenced by Master Kong's three consecutive years of gross margin growth and Uni-President's four products ranking in the top 10 by sales volume.
专注消费的Young People Don't Eat Instant Noodles Anymore? Baixiang Hires Top Celebrity Endorser, Revealing Industry Anxiety
Baixiang Foods recently announced actor Wang Yibo as its brand ambassador, sparking online buzz. However, behind the celebrity endorsement lies a grim reality for the instant noodle industry: consumption in China fell by 4 billion packs from 2020 to 2023, dropping to 43.8 billion packs in 2024, with sales declining 8.9% year-on-year in Q2 2025.
专注消费的Behind the 60% Growth of Douyin's FMCG Market: How Can Small and Medium Brands Break Through?
The same beauty product sells out instantly in a Douyin livestream but performs poorly on traditional e-commerce platforms. The '2025 Ocean Engine FMCG Industry White Paper' reveals that Douyin's FMCG market is booming with a 60% growth rate, yet nearly 80% of small and medium brands struggle to survive. This reflects deep changes in consumption scenarios, user needs, and marketing models.
专注消费的