Articles by 求智集

For a Startup Brand to Succeed, 50% Depends on Market Opportunity, 30% on Product!

For a startup brand, three things matter most: market opportunity selection (Market), product (Product), and growth (Growth). I have always believed that for a startup brand to successfully complete the journey from 0 to 1, 50% depends on the choice of market opportunity, 30% on the product, and growth, whether marketing or sales, only accounts for 20%. If we set aside growth, the 80% that is market opportunity selection and product has a specific term called 'Product-Market Fit'.