Capital, Earnings & M&A
WeChat Official Account Valued at 1 Billion! What's the Confidence Behind JDB's Gold Can?
As WeChat has become a way of life with 549 million monthly active users, its official accounts have surpassed 10 million in just three years. A well-known brand without its own account is almost unthinkable. With top accounts boasting over a million followers and articles with tens of thousands of reads, they have become advertising platforms, charging "X ten thousand yuan per article" for sponsored posts. This raises the question: when WeChat official accounts begin to be mined for commercial value, can the accounts themselves be valued?
北七飞