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New Consumption Wave Hits, Focus Media Becomes Core Platform for Igniting Consumer Upgrade Market

Recently, a widely shared article by internet personality Diao Ye, titled 'Don't Doubt It, the 'New Consumption' Wave Is Coming!', highlighted three major waves affecting China's new consumption: new media (new forms and efficient promotion), new channels (e-commerce diversification, with shelf-based e-commerce becoming classical), and new brands (eliminating middlemen for extreme cost-performance). In this era of new consumption dividends, the ability of consumer goods companies to seize opportunities is crucial. In China's super consumer market, any niche segment can give rise to a brand, but only those that capture the core platform for consumer upgrade and shape consumer mindsets can achieve brand premiums and become FMCG giants.