Brand Marketing
Channel Private Label: Build Private Brands Like a Brand Owner
At the 2026 China FMCG Conference, Guan Xue, General Manager of Jiuan Gaosheng Group, shared insights on private labels, emphasizing that channels should develop private brands with a brand-owner mindset. The core issue is not whether to enter but how to implement scientifically, avoiding common pitfalls such as blind imitation, superficial rebranding, and lack of systematic operations.
关雪