Articles by 经纬主页君

How Do Innovative FMCG Brands Cross the Line Between Viral and Sustainable?

Since last year, consumption has once again become a hot topic. About 10 years ago, the core of the consumer sector was channels, with the mantra 'channels are king.' But recently, consumption has become a hotspot again, largely due to interesting changes in channels. On many newly emerging social platforms like Xiaohongshu, WeChat, Taobao Live, Douyin, and Kuaishou, live-streaming sales features have brought significant traffic dividends to emerging brands, making them important new marketing and sales battlegrounds for consumer goods.