Articles by 张健

How Can Trading Companies Drive Brand Building?

If in the first half of the year or last year, discussing wine distributors, especially those operating as trading companies, advancing brand building was seen as a bonus, then in the current environment, distributors are facing a life-or-death test brought by industry changes. Exploring and attempting trading brand building has become a necessary measure worthy of attention from all distributors. For most distributors, building a trading brand is a risky long-term project. In the past, distributors often only valued product brands and neglected their own trading brand. The author believes that only by branding the trading company can distributors build core competitiveness and avoid being eliminated in the fierce market changes.