Industry Trends
NielsenIQ: The Turning Point of Supply-Demand Relations Has Arrived, and the Market Has Shifted to a "Buyer's Market"
At the 10th China FMCG Innovation Conference held in Chengdu, NielsenIQ's head of emerging business, Zeng Yiguang, delivered a keynote speech on channel transformation insights. He highlighted that the market has reached a supply-demand inflection point, with supply exceeding demand, forcing a shift to a buyer's market. He emphasized the need for smarter supply strategies and understanding fragmented channel dynamics to find growth opportunities.
曾一光