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Articles by 郑祎娴
Browse 2 New Distribution articles by 郑祎娴.
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How Should Innovative Brands Break Through?
In the new consumption field, innovative brands need to represent new consumption propositions, which are rooted in founders' persistent pursuit of quality and supported by technology. Investors should focus on business fundamentals and capital efficiency, while brands must create value and build trust to succeed in the long term.
郑祎娴How Will China's Consumer Market Evolve in the Next 20 Years?
China's consumer market is becoming a focus for capital and entrepreneurs. The iteration of consumer groups, differences across market tiers, and changes in media are generating numerous entrepreneurial and innovative opportunities. In the entire consumer retail market, while online dividends are gradually disappearing, offline retail still has great potential, especially community commerce, where breakthroughs in service experience and convenience will allow a group of excellent consumer enterprises to expand beyond their regions and become the next generation of retail service infrastructure.
郑祎娴