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Articles by 王赛
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Wang Sai | Five Growth Lines: The Reconstruction and Upgrade of Marketing Strategy
The following is the speech delivered by Wang Sai, CEO market consultant, author of "Five Growth Lines", and partner of Kotler Consulting (KMG), at the "FMCG2019·China FMCG Conference" hosted by New Distribution. The content has been organized and published for readers. Today's forum session is on "Upgrading Marketing Theory", and my topic is "Five Growth Lines", which is also the title of my book that has been very popular and influential in the industry this year. It is a methodology I use to help companies design market-oriented strategies. Current strategies are often too macro and self-serving, while marketing is too micro; the integration of the two into a "market growth strategy" is what CEOs need, and this is also the reason for the rise of CGOs.
王赛Most of What You Understand About Marketing Is Wrong!
In today's business world where internet companies dominate, most people simplistically equate marketing with product positioning, advertising copy, crisis PR, and ad sales—even many directors' main job is reviewing copy. Is this a misuse of the director's role or a misunderstanding of marketing? Wang Sai, partner of Kotler Consulting Group China, sharply pointed out in a Tsinghua University business wisdom design talent training program class: most current market understanding of marketing is wrong!
王赛