Brand Marketing
Channel Order Onlineization: Controlling Product Flow and Enhancing Marketing Efficiency
Field Service 365 proposes that digitalization in the FMCG industry mainly consists of five onlineizations: personnel, customers, marketing activities, channel orders, and channel inventory. Among these, channel order onlineization, which manages orders for products sold by distributors, is undoubtedly the most challenging. By understanding distributor sell-out orders, companies can gain insights into product flow, implement targeted marketing activities, and improve efficiency.
数字化的