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Articles by 任我行
Browse 3 New Distribution articles by 任我行.
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2017 | 6 Thoughts on FMCG B2B Field Promotion Operations
This article outlines six key considerations for FMCG B2B field promotion operations, including defining small B-end customers, structuring top-selling products, building a field team, handling customer objections, managing customer acquisition costs, and choosing customer acquisition methods. It emphasizes the importance of changing store owners' purchasing habits through deep engagement and coordinated front-end and back-end efforts.
任我行10 Reminders for Distributors Venturing into B2B in 2017
Distributors entering B2B must avoid using manufacturer-facing tactics, ensure proper equity structures in alliances, and focus on supply chain efficiency rather than platform hype. The article outlines 10 key reminders, including the need for logistics, the inevitability of channel restructuring, and the importance of information systems, while also presenting four viable transformation paths.
任我行Legends of Hunan in the Internet World
The original 'FMCG Distributor Professional Management Consulting' has been renamed to New Distribution. This article explores the legends of Hunan natives in the internet industry, highlighting the success of figures like Zhang Xiaolong and Yao Jinbo, while lamenting that their companies are not based in Hunan. It then introduces Xingaoqiao, a B2B e-commerce platform founded by Hunan native Tang Guangliang, which aims to become the first notable internet company from Hunan.
任我行