Capital, Earnings & M&A
Video Account White Labels: Harvesting County-Level Luxury Women
During the Chinese New Year visit home, Xiaomei discovered that her family members had a habit of shopping on WeChat Channels, just like scrolling through Douyin or browsing Taobao. WeChat Channels has become a regular e-commerce platform for a group of people. Tencent internally has repeatedly mentioned the commercialization potential of WeChat Channels: at the end of 2022, Ma Huateng said in an internal speech that WeChat Channels is Tencent's hope for the future. It was also in that quarter's financial report that WeChat Channels' advertising revenue was first disclosed: over 3 billion RMB in three months. Tencent's 2023 annual results announcement emphasized that the total user time on WeChat Channels doubled compared to 2022.
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