Articles by 曹双涛

2023 Fresh Food E-commerce Forecast: Accelerated Industry Shakeout and Intensified Private Domain Traffic Competition

The uncertainty brought by the pandemic in the past year has rapidly increased consumer reliance on fresh food e-commerce. However, the pandemic also disrupted supply chains, raising costs across all stages. In transportation, varying pandemic prevention policies across regions extended drivers' time on highways, increasing both transport and spoilage costs. In storage, different fresh products have varying shelf lives; for example, leafy greens stored in cold storage for extended periods suffer reduced quality and are prone to spoilage upon removal, leading to higher damage costs. Although the fresh supply chain has fully recovered by 2023, in-depth discussions with frontline suppliers and community group buying leaders reveal that the industry's problems persist, making this year a true test for fresh food e-commerce.