AUTHOR ARCHIVE
Articles by 庄建忠
Browse 3 New Distribution articles by 庄建忠.
Published articles
3 articles · Page 1 of 1
Social E-commerce Channels Have Become One of the Channels That Cannot Be Ignored, Following Traditional Distribution and Shelf-Based E-commerce!
The classic chain of traditional channels is from brand owners to agents, distributors, retailers, and consumers, delivering value from wholesale to retail. When the economic level of our era has developed to the point where we no longer fear for safety and survival, we are granted freedom. With freedom and tools, we find that organizational walls are opened and boundaries are broken. — Zhuang Jianzhong, Founder of Meinian Changxiao. When discussing channels, there are physical channels and e-commerce channels. When talking about e-commerce, most people refer to Tmall and JD.com, which we can define as shelf-based e-commerce. So far, a new channel is emerging as the third most watched channel after physical and e-commerce channels, which we define as social e-commerce channels.
庄建忠From the Development of the Internet to the Future Trends of the FMCG Industry
On April 20, 1994, China was fully connected to the international internet via a 64K international line, marking the beginning of the Chinese internet era. Initially, no one expected that the internet would become so closely linked to society and ordinary people, becoming an indispensable part of daily life within just 20 years. The article traces the evolution of the internet in China, from the first-generation portals to the account systems of BAT, and then to the mapping of businesses and organizations, concluding that traditional industries, including FMCG, must undergo internet transformation or risk being reshaped by internet giants.
庄建忠From the Evolution of Entertainment Programs to the Development Trends of the FMCG Industry
The advent of the Internet era has transformed the slow pace of societal development over millennia into a rapidly changing landscape, sweeping the globe and bringing about rapid economic growth and productivity gains. It has also changed people's daily lives at an astonishing speed, with all sectors inevitably experiencing the whirlwind of Internetization. In this context, we need to explore the development paths and directions of various industries with an Internet mindset. The evolution of entertainment programs and information dissemination channels indicates that the traditional FMCG market will inevitably undergo a shift from absolute centralization to fragmentation, with consumers playing an increasingly important role in shaping brands and channels.
庄建忠