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Articles by 刘大贺
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How to Drive Away Competitors at the Point of Sale in FMCG
Supermarkets are the battleground for FMCG products. If your in-store display is poor, distributors not only fail to sell and make money, but also risk being squeezed off the shelves and locked out by the supermarket. Effective merchandising attracts consumer attention, stimulates purchases, and boosts sales.
刘大贺Nice Group Leverages the Internet to Launch Hit New Products, Stirring Up the FMCG Industry!
Nice Group, a daily chemical brand, has long been a model for the FMCG industry. Its well-known brands such as Diao Pai, Chonergy, and Nice are household names. Recently, Nice launched a new toothpaste specifically for adolescents, called 'Jian Shuang Bai' (Healthy White), which quickly boosted sales through unique internet marketing, guiding consumption trends and causing a stir in the FMCG sector. Last June, the Jian Shuang Bai series began rolling out nationwide, with advantages like transparent tubes, visible quality, fresh nutrition, and visible whitening within 4 weeks, achieving better-than-expected market performance.
刘大贺