Brand Marketing
In-depth: Behind the Heineken-Snow Merger: The Enemy of My Enemy is My Friend
Heineken and China Resources Beer have agreed to a strategic partnership, with China Resources acquiring a 0.9% stake in Heineken and merging Heineken's China operations with its own. The deal aims to strengthen China Resources' premium beer portfolio and expand Heineken's presence in China, as both face competition from AB InBev.
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