Capital, Earnings & M&A
P&G Alumni Entrepreneurs Trapped in Consumption Downgrade
A former P&G executive who once served as senior vice president of Daphne, China's top women's shoe brand, started a high-end handmade custom leather shoe project, but after little response, he turned to investment. Years later, another P&G alumnus, former Google China CMO and Babytree founder, launched a new venture selling shoes for the pre-elderly, which has remained stable. Meanwhile, P&G alumni-founded new consumer brands like Perfect Diary and RELX have seen their market values plummet to about 5% of their peaks, reflecting the broader challenges of consumption downgrade.
云山珠水James